Pantry Makeover
Healthy Eating Program
2025 · 4 MONTHS · SEEKINGSIMPLE INC.
Design Process
BRIEF
SeekingSimple’s Pantry Makeover is a benefit employers may offer their high risk employees to improve their health by tracking what’s currently in their pantry and suggesting healthier alternatives from their favorite store. The original experience for the digital Pantry Makeover paired each user with a nutrition coach to explain the science behind the Pantry Makeover and motivate users to complete the process. An agreement was formed to create a 100% self-lead user experience for the SeekingSimple Pantry Makeover process.
My role was to assist the founder and project manager in defining the user experience for the uncoached instance of SeekingSimple by creating designs that address the following:
● Initial engagement
● Prevention of user dropout and stalls
● Pantry Makeover completion
● Pacing and style of communication
● Navigation
CUSTOMER PROBLEM
I am a person who was informed that I should improve my diet and health. I am trying to live a healthier lifestyle and improve my consumption habits. But I don’t want to change my routine, and diets are hard. Because I like my soda and chips after work; they’re my special treat. Which makes me feel at a loss. I’d like to improve my lifestyle, but I don’t want to miss out on the joys of my favorite foods.
IDEAL STATE
In a perfect world, I can eat what I have on hand when I’m craving it. The biggest benefit to me is the joy I’ll have trying new items satisfying the cravings I have. Which makes me feel free; I’m able to eat and drink what I want, knowing it’s quality items that will help keep me healthy.
Research
The founder, product manager, and I agreed on a strategy for research and testing to align on what to solve for and when, and to track the success of the project.
FOUNDER INSIGHTS
As the project was kicking off, the product manager, founder, and I discussed what to solve for and when. The founder shared insights from the coach-led version of SeekingSimple’s Pantry Makeover. We learned what tested well, what the clients loved, and where some drop-off points were. Based on the information the founder shared, and through our own testing and notes, we were able to prioritize what we wanted to adjust and what to keep.
COMPETITIVE ANALYSIS
I started off by documenting the existing coach-led experience of the SeekingSimple Pantry Makeover to use as a base. Then, I compared similar workflows across products to review best practices and keep product workflows simple and intuitive. For fast comparisons, I used sites like Mobbin.com for inspiration and downloaded about 5 similar shopping apps for a full competitive analysis of the grocery shopping process.
PLANNED TRACKING
Since we didn’t have a research budget for this project, the product manager and I planned out areas of the workflow to track once it’s built out and has the proper funding. We documented AB tests and areas to collect data to track the completion rate for the FTU experience for the self-led version of the SeekingSimple Pantry Makeover.
DECISIONS MADE
Dashboard
We replaced the learning tab with a dashboard, one main hub where they can interact with each stage of the Pantry Makeover process.
Step-by-step guide
The First-Time Use portion of the Pantry Makeover has a step-by-step guide to help customers get through the initial workflow; we slimmed it down.
Progress tracking - graph
As they add or replace pantry items, the user can track progress with a visual representation of their weekly intake of sugars and carbs, separated by pantry category.
Shopping list
As they progress through the flow, the user will acquire a list of grocery items that need to be found and saved to their pantry. This list will update on the dashboard, where they can interact with it while shopping.
Learnings
The next video or learning modal will display relevant learning materials to encourage them to continue educating themselves.
Outcome and Final Design
When I wrapped up this project, the final designs were complete and ready for dev.
Designs and documentation that addressed the following:
Initial engagement | Collaborated with the founder and PM on the employer email and SeekingSimple invitation template designs and content strategy.
Pantry Makeover completion | Collaborated with PM on a testing plan to track completion from invite (first stage) to purchase confirmation (last stage). Added a staged walkthrough for FTU users to improve success.
Pacing and style of communication | Created 7 email templates for various use cases.
Improved navigation | Added undo buttons, back buttons, and adjusted menu items in the hamburger menu and top navigation.
Next Steps:
The founder will take the completed designs and present them for funding, then partner with their dev team to produce the end product.